Thriving: The Breakthrough Movement
Join me, Prof Wayne Visser, for inspiring conversations with leaders in the breakthrough movement to regenerate nature, society and the economy. Thriving is about going beyond sustainability to a net positive agenda of innovation and regeneration. Each episode is a dialogue with thought leaders and pioneering practitioners, capturing their perspective on the six great transitions to thriving: how to go from degradation to restoration of ecosystems, from depletion to renewal of resources, from disparity to responsibility in communities and workplaces, from disease to revitalisation of health, from disconnection to rewiring through technology, and from disruption to resilience in infrastructure and institutions. We also explore what kind of leadership are needed to create a thriving future, and how organisations can take action to integrate thriving into their strategies, products and services. This is not about false hope or blind optimism, but we actively focus on innovative solutions and positive tipping points for change. The podcast builds on the foundations of my bestselling book "Thriving: The Breakthrough Movement to Regenerate Nature, Society and the Economy." I look forward to having you join the movement for thriving and welcome your suggestions for who I should feature as invited guests on the podcast. Credits: Host: Wayne Visser. Podcast music: Amil Raja
Thriving: The Breakthrough Movement
16. Innovation to Help Customers Become Net Positive, with Virginie Helias
My guest this week is Virginie Helias, who is Chief Sustainability Officer at Procter & Gamble. Listen to Virginie talk about:
- Why the goal of thriving must be thriving for all people, not only for the few – and how innovation and collaboration are the key
- How licensing technology – such as digital watermarks to enable increased and improved plastic recycling – can help sustainable innovations to scale
- Why it is essential that employees are part of the thriving movement, most of whom now expect companies to help them achieve net positive
- How changing consumer behaviour is key, which requires creative communication, and increased performance and convenience of sustainable products
- What P&G’s new commitment to build a water positive future means, including restoring more water than is consumed during the use of its products
Key links:
Virginie Helias (LinkedIn)
P&G Lead With Love (webpage)
P&G Sustainability (webpage)
P&G Citizenship Report 2021 (report)
A Place to Thriving (poem)
Thriving (book)
Wayne Visser (LinkedIn)