28. Don't Be Mean to the Holocene, with Lucy Siegle

My guest this week is Lucy Siegle, a British journalist, broadcaster and author of books on ethical living, including most recently Be the Ultimate Friend of the Earth.  In this episode, she talks about:

• What the role of the media is in educating people on social and environmental issues – and how requirements for “balanced” reporting can be a barrier
• How the politicisation of media is slowing progress, while the public (and often business) is ahead of politicians on issues like climate change
• Why it’s important to bring a fun element (like quizzes) into media coverage and knowledge presentation on sustainability
• How documentaries and books on the fashion industry and plastic in the ocean have helped to build movements of change
• Why it is important to tell the stories of successful change that is happening in order to kindle the fires of hope

Key links
Lucy Siegle (LinkedIn)
Lucy Siegle (Guardian profile)
Be the Ultimate Friend of the Earth (book)
Turning the Tide on Plastic (book)
To Die For (book)
A Swirling Story (poem)
Thriving (book)
Wayne Visser (website)
Wayne Visser (LinkedIn)